The idea to create this line came from my dismay with the current options. Lululemon, Lucy and Gaiam dominate the existing market and while, yes, their pieces are bright, beautiful and very well-made, I found it increasingly difficult to justify spending $65 on a single top or $90 on a pair of pants. I also find it strange that my fellow yoga teachers who live, breathe and L.O.V.E. yoga can't afford to shop at the stores that represent the "yoga" lifestyle.
Long story short, during a particularly intense practice one day on my yoga mat, this dream started to take shape in my head: "What if I (yes....little ole me...) created a clothing line that was not only fun, fresh, vibrant and inspired, but also....wait for it...affordable?!" Over the next few months, design ideas started to come to me (mostly, of course, on my mat) and I started to put the wheels in to motion. After a few run-ins with fear, followed by few brushes with self-doubt, I finally brought my daydream to life.
For the first part of the Summer 2012 Collection, I created 5 pieces using little mantras, or sayings that inspire me daily. I am creating this line for YOU: the Fun-loving Yogini, so your feedback is very much appreciated!
Here's to stepping out of your comfort zone, taking a leap of faith and following your bliss. Namaste xoxo
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